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And you, what would you do for love?


And you, what would you do for love?

This post is also available in: Bulgarian French

Have you guys seen this campaign by Dior? The first days when started this Dior Love Chain I was following the answers people were giving, asking myself what would I say to that question. And while I was wondering,

I got the challenge to participate. And you, what would you do for love?

What would I do for love? So many ideas and options came to my mind. As, for example: move in to another country, learn another language, or stay here… Scenarios that were either in the field of sacrifice, either I would generally do (including for love for myself). So, here came the answer:

Everything and nothing


Aside the advertising effect, this is in fact Dior’s first charity campaign ever. For every post with the hashtag #DIORLOVECHAIN, the fashion house will donate $ 1 in favor of WE Charity, Canada. An association that supports access to education for young girls in Kenya.

The campaign began almost simultaneously with the relaunch of one of the most iconic fragrances of the brand – Miss Dior. Scent, born after Christian Dior’s request: make me a fragrance that smells like love.

And you, what would you do for love?


Photos: Martina Todorova


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    • Vanina

      Hey Cami, thanks for your comment! Will be looking forward to seeing your story supporting the initiative! It is quite inspiring! :)

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