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The return of the logo


The return of the logo

This post is also available in: Bulgarian French

Loved and denied, rejected and gloriously returning over the decades – that is the logo. It is coming bag victoriously on the street, the runways, in the blogs and in our fashion lives. I don’t think it has actually been 100% away, but its presence strengthens and then deems (for a while).

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This season I am seriously attracted by the logo because I see it as way to express, to communicate and demonstrate some attitude. I think it brings me bag, in a good way, to the times I was 8 or 9 and my parents brought me a tee with a big logo after a trip abroad! I still remember the excitement of that gift and how much I loved that t-shirt. And how cool was to wear some logo-ed outfits in high school. 😉

I remember also years when I was totally rejecting the logo and was doing my best to by only clothes that have no visible signs of their brand. For me it was the ultimate elegance (And it is still the case by the way. The thing is I don’t stick to that concept only but remain open for other possible options and choices.)

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I recently showed you a styling with strong logo presence. Today, my photo shoot is interpreting the trend in a new way. I am really please a meeting in Paris inspired me for that street with Escada!

This time logo is present in a very feminine outfit between casual oversize tee and super stylish leather skirt with laser cuts. I’ve added to that “the shoes of the princess” – my favorite sling back with small heels and lots of shine!

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So, what about you: do you like the logo? And how do you wear it? 🙂

I am wearing:

Tee and leather skirt: Escada sport Resort collection
Shoes: Högl X Jean-Paul Gaultier for Swarovski
Micro bag: Fendi
Photos: Martina Todorova

Special thanks to and the bloger @lestendancesdelilou – this article (in French) will also be available on . A site about fashion, beauty, lifestyle and bons plans, go and take a look!


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