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Highlights from the Luxury and Innovation Summit – Day 1

16/07/2015

Highlights from the Luxury and Innovation Summit – Day 1

This post is also available in: Bulgarian French

First, different, unique

These are the three key words of this first edition of Luxury and innovation summit which took place in the Capital of luxury – Paris and which I had the chance to experience live.  2 days of presentations, round-tables, discoveries, meetings, lots of inspiration and success stories.

The first day of the Summit started with an interview with Jean-Claude Biver . This man of charisma, a visionary, marketing genius, is currently President of the watches division of LVMH Group.

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He is the owner of the above-mentioned three words: first, different, unique.
According to Jean-Claude Biver, no tradition – no futur; no innovation – no futur either. Creativity is a state of mind, it’s everywhere, invisible, as a soul. It belongs to everyone and can come from anyone. Luxury is eternity. Luxury isn’t throwaway, but durable.
Asked what is luxury for himself, J-C Biver answered: The time! It is the only thing you cannot buy.

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The luxury trip is ephemeral, but memories and dreams are forever – via My travel chic

The relation 3.0 with the customer is based on a bi-directional communication. It can have different forms such as:
Lighting and its personalization

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The hyper-connectivity : spa à la maison because luxury is freedom. Insert a brand product into the intimate daily life of people (by giving them the chance to select the perfume) – this is building a relationship without imposing. One must dare.

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There is no more B2B or B2C. It’s H2H: Human to Human via Sandrine Andro

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Nowadays 95% of contacts are initiated via digital. Some other particularly interesting aspect for me is the fact that luxury brands link 75% of their communication to bloggers! That’s what I call nice statistics!
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I’ve particularly liked also this unexpected way of perceiving the innovator:

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Authencity as a force of innovation was one of this first day’s topics of the agenda.
Nicolas Chemla shared the 10 commandments of luxury by Luxifer.

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The 10 commandments of luxury :

  1. Take a walk on the wild side/ step outside – every luxury brand has its onset a visionary “unwise”, crazy stubborn, delirious gesture of doing things differently
  2. Embrace your darkness – What’s your brand’s and your customer’s hubris? What’s their darkest desire ? Their craziest, undisclosed ambition ?
  3. Be many: we are legions
  4. Defy the gods : be the hero of your own legend
  5. Get mystical : connect to other worlds
  6. Raise the deads
  7. Timeless & timely: reach for eternity
  8. Dare to be immoderate. Go for excess
  9. Create the future. Reach for the stars
  10. Keep your distance. Keep your secrets. Shroud yourself in mystery

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Style is not only aesthetics it is also the way of seeing things
Elie Papiernik

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Exactly the icons are the ones who manage to further develop simple ideas:  Louis Vuitton who found a solution for the traveling bourgeoisie, Coco Chanel, etc.

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The success story via Filippo Meraldi: put the accent on relations, stories and magic.

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Some highlights of this inspiring day by moi:

Coffee and networking since the early morning. Special thanks to Virginie for the pix 🙂

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The shoes I wore for this fist day of the summit were Jancovek – love at first sight! Another lovely element of my ootd was the silk trench by Slavina Petrova.

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Expérience moment with David Brown Automotive

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And some gorgeous treats for the coffee by Petit déjeuner étoilé par Christophe Michalak:

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So, for wrap-up: innovation is the key word for success.

The short movie by Paul & Malo will make you feel the atmosphere of the day:

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