Muse. Modern muse
Who is a modern muse?
She is a set of contrasts, because in the essence her nature is dual. And that’s exactly this dual nature that inspired the scent of Estee Lauder (Modern muse). A scent with “dual impression”: contrast of sparkling florals and sleek, sensual woods, contradictory – as is the woman’s nature.
What is a dual impression? This is the way, for instance, we perceive art because a piece of art is never unambiguous. The visible to the eye is refracted through our experience, emotion, association and interpreted in endless unique ways which make life colorful, interesting and exciting. Somehow naturally the ad spot for the fragrance shows a beautiful muse who goes to the art – the Guggenheim Museum in New York (click on the image below to view the commercial).
… There are women who remain in our minds and fragrances that conquer our hearts.
I wonder, who is your muse?
Photos: Victor Stoynov, Estee Lauder.